Reputation (Taylor's Version)

This poster is meant to be used as promotional material for the upcoming release of the album "reputation (Taylor's Version)" from Taylor Swift. She has been rerecording her previously released albums to finally own the masters of all of her albums.

Roles

  • Graphic Designer

tools

  • Adobe Photoshop
  • Adobe Illustrator

Context

This promotional poster was a project for my final course on Adobe Photoshop, while studying at British Columbia Institute of Technology. The theme/subject was up to each individual to pick. We had a list of technical requirements that we had to follow. This project was worked on over a process of two weeks, with feedback from our fellow students and our teacher.

Requirements

Final Result

A promotional poster for Taylor Swift's upcoming rerecording of "reputation (Taylor's Version)". We can read the name "Taylor Swift", and the phrase "there will be no further explanation, there will just be reputation". There is a picture of Taylor Swift with half of her face covered by her name printed a lot of time, in a newspaper style. There is a sticker announcing the release of the album, and naming hit singles. There is also a parental advisory at the bottom.

Mockup

Mockup of a scene of a man walking on the sidewalk. We can see behind him a high fence made of wood with posters over them.

Design process

By looking at the technical requirements, I started my process by picking the idea and searching for all the elements. I quickly had an idea in mind of the final result. Most of the work was scouting the internet in the hopes of finding the pictures and layer styles I needed to create my vision. I got inspired by the actual cover for "reputation" by Taylor Swift, so I used a similar vibe while making it new and exciting for the fans as a teaser for the upcoming rerecording.

recognizable composited photos (minimum 2)

picture of Taylor swift

picture of a snake

picture of a snake

Vector smart Objects (2)

vector of a sticker

vector of warning

type usage (2) & Layer Styles (2)

Type "Taylor swift" with layer style applied

  • Bevel & Emboss
  • Stroke
  • Inner Glow
  • Outer Glow

Type "reputation" with layer style applied

  • Bevel & Emboss
  • Inner Shadow
  • Inner Glow
  • Gradient Overlay
  • Outer Glow
  • Drop Shadow

Blending mode usage (2)

picture of taylor swift
usage of "hard light" 35%

folded paper effect
usage of "screen" 80%

custom brush work (2)

brush "taylor swift"

  • Shape Dynamics > Size Jitter 100%
  • Scattering > Scatter 281%
  • Color Dynamics > Foreground/Background Jitter 100%
  • Smoothing

brush "reputation" x 8
different fonts, weight, sizes, styles, & caps

  • Smoothing